Ideas Library

Behavior change requires focus on critical factors. It can be changed and can change relatively quickly, if strategies are clearly linked to these critical factors. This Ideas Library is full of examples of work that has successfully changed one or more factors leading to behavior change. Search by factor to explore these pathways and use them as ideas for what can be done to address the same critical factor in your context.

New ideas posted regularly. Check back soon!

Structural

Accessibility

Accessibility

The primary actor's opportunity to practice the behavior given external, usually physical constraints

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provider speaking with pregnant woman

Service Provider Competencies

The primary actor's perception of the competency of those providing the service. Note: This is only applicable if the primary actor uses a service. If the service provider (e.g. a health worker, government employee, business) is the primary actor, their competencies should be considered under "Skills".

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women in hospital

Service Experience

The primary actor's perception of their overall experience with structural aspects such as infrastructure, equipment, and response time when receiving the service

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Social

mother and child

Family and Community Support

Proactive or passive help, encouragement or attitudes toward a behavior by family members, peers, colleagues, or others in the community at large

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Two mothers waiting for care

Gender

The specific influence of gender dynamics or relationships on the practice of a behavior

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Men at a mosque

Norms

The acceptability and standards for practice of a behavior dictated by religious, cultural, or other social networks, including workplace norms

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Internal

smiling child

Attitudes and Beliefs

The primary actor’s personal judgment, feeling or emotion towards a behavior

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mother and child

Self-Efficacy

The primary actor's personal confidence in their ability to exert control over successfully practicing a behavior (Note: This factor may not be applicable in many cases beyond health)

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two women reading

Knowledge

The required information the primary actor's has to complete a set of actions or practice a behavior completely and competently

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Two women looking at a mobile phone

Skills

The primary actor's ability to perform a set of tasks required to practice the behavior

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