Think | BIG

Behavior Integration Guidance

Align your USAID health programming using behavioral outcomes to maximize investments and accelerate impact on maternal and child survival

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  Click on the tabs to learn more about each of these three sections of Think | BIG:

Image of process - FOCUS and ANALYZE; DESIGN and MANAGE; TRACK and ADAPT

Think | BIG  starts by helping you focus on key behaviors that impact your health goal and developing your Behavioral Summary.  The decisions made in this section will guide the rest of your THINK | BIG  work. Click on any of the links below to view tutorials or to get started.

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behaviors that contribute to health goals  
Launch Priority Behaviors Tool     View Tutorial
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logical pathways to change  
Launch Behavior Profile Tool  |   View Tutorial
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into an at-a-glance document 
Launch Behavioral Summary Tool    View Tutorial

Design and Manage offers resources to help you design, implement, and coordinate behaviorally-oriented activities and programs.  Click on the links below to see specific resources.

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Design and Manage
programs with a behavioral focus
View Resources

Track and Adapt includes a Country Data Dashboard to organize your behavioral outcomes, enabling data-driven adaptations and making it easier to identify and share program impact. Click on the links to see the different dashboards available.

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Priority Behaviors Dashboard
View Dashboard

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Behavior Profiles Dashboard
View Dashboard
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We are excited to share the Ideas Library with USAID and its implementing partners to inform and inspire new solutions to intractable problem. The Ideas Library offers more than 100 examples of successful behavior change work.

View Ideas

Mission health teams are already Thinking BIG

flag of DRC USAID/Democratic Republic of the Congo is using priority Accelerator Behaviors to guide the health team’s identification of program strategies that will contribute to mortality reduction goals and organize integrated health programs.
flag of KenyaUSAID/Kenya is developing Behavior Profiles as a way to ensure current and future activities are coordinated around common factors and outcomes, and adhere to logical pathways.
flag fo Ghana USAID/West Africa Regional Health Office is identifying and analyzing priority behaviors to pull its regional work together into a cohesive and aligned regional health portfolio.
flag of Senegal USAID/Senegal reviewed past projects for quality of behavioral integration and their present, integrated health project for Accelerator Behavior incorporation.
flag fo Ghana USAID/Ghana applied a behavioral lens to contextual and behavioral analyses and co-creation for the development of a new health sub-strategy that will contribute to the country development cooperation strategy (CDCS).

View the status of Accelerator Behaviors in priority countries