What is THINK | BIG?
Think | BIG, or Behavioral Integration Guidance, is a process designed for USAID staff to maximize investments and accelerate impact on maternal and child survival in 25 priority countries. The process includes a set of tools to guide you through the four components.
By aligning your health programming using behavioral outcomes, Think | BIG offers a clear and measurable way to reach your targets. While Think | BIG may be used for any behavior in any country, USAID has identified a core set of 18 (PDF) for their potential to accelerate the pace of maternal and child survival.