THINK | BIG

Behavioral Integration Guidance

Align your USAID health programming using behavioral outcomes to maximize investments and accelerate impact on maternal and child survival

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THINK | BIG  has three sections: Focus, Manage, and Measure. Click on the tabs to learn more about each of these three sections.

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THINK | BIG  starts by helping you focus on key behaviors that impact your health goal and developing your Behavioral Summary.  The decisions made in this section will guide the rest of your THINK | BIG  work. Click on any of the links below to view tutorials or to get started.

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Prioritize
behaviors that contribute to health goals  
Launch Priority Behaviors Tool     View Tutorial
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Analyze
logical pathways to change  
Launch Behavior Profile Tool    View Tutorial
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Summarize
into an at-a-glance document 
Launch Behavioral Summary Tool    View Tutorial

Manage offers resources to help you design, implement, and coordinate behaviorally-oriented activities and programs.  Click on the links below to see specific resources.

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Design
behaviorally-focused strategies, projects and activities
View Resources
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Implement
activities maintaining the behavioral perspective
View Resources
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Coordinate
implementing partners and activities to achieve behavioral outcomes
View Resources

Measure includes a Country Data Dashboard to organize your behavioral outcomes, enabling data-driven adaptations and making it easier to identify and share program impact. Click on the links to see the different dashboards available.

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Assess
where you are now and where you want to go
View Priority Behaviors Dashboard
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Track
progress over time
View Behavior Profiles Dashboard
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Adapt
project and activities based on progress
View Behavioral Summary Dashboard

Country health teams are already Thinking BIG

flag of DRC USAID/Democratic Republic of the Congo is using priority Accelerator Behaviors to guide the health team’s identification of program strategies that will contribute to mortality reduction goals and organize integrated health programs.
flag of KenyaUSAID/Kenya is developing Behavior Profiles as a way to ensure current and future activities are coordinated around common factors and outcomes, and adhere to logical pathways
flag of Senegal USAID/Senegal reviewed past projects for quality of behavioral integration and their present, integrated health project for Accelerator Behavior incorporation
flag fo Ghana USAID/Ghana applied a behavioral lens to consultations and data analyses for the development of a new health sub-strategy that will contribute to the country development cooperation strategy (CDCS)

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View the status of Accelerator Behaviors in priority countries

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