THINK | BIG

Behavioral Integration Guidance

Align your USAID health programming using behavioral outcomes to maximize investments and accelerate impact on maternal and child survival

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Use THINK | BIG to:

one

Set Priorities

Use data to prioritize and establish targets for 5-8 Accelerator Behaviors A behavior that is practiced by a primary actor, such as a caregiver or mother that: 1) directly or indirectly reduces the risk of maternal and child death due to a preventable cause and 2) has low uptake in a particular context.that will contribute the most to your health goal 

two

Create Behavior Profiles

For each selected Accelerator Behavior, create a profile that analyzes the behavior to identify logical pathways that lead to program strategies

three

Apply Behavior Profiles

Use your Behavior Profiles for strategic planning, project and activity design and management, and monitoring and evaluation

four

Track Behavioral Outcomes

Track behavioral outcomes for each Accelerator Behavior to monitor progress and inform adjustments

Country health teams are already Thinking BIG

USAID/Democratic Republic of the Congo is using priority Accelerator Behaviors to guide the health team’s identification of program strategies that will contribute to mortality reduction goals and organize integrated health programs
USAID/Kenya is developing Behavior Profiles as a way to ensure current and future activities are coordinated around common factors and outcomes, and adhere to logical pathways
USAID/Senegal reviewed past projects for quality of behavioral integration and their present, integrated health project for Accelerator Behavior incorporation
USAID/Ghana applied a behavioral lens to consultations and data analyses for the development of a new health sub-strategy that will contribute to the country development cooperation strategy (CDCS)

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View the status of Accelerator Behaviors in priority countries

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