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Maternal Health

Guidance and Sample Behavior Profiles

Using Maternal Health Sample Behavior Profiles

A full course of quality Antenatal Care and Delivery in a Facility with an equipped, qualified provider can go a long way toward ending preventable child and maternal deaths. The Sample Behavior Profiles below provide examples of the type of analysis needed to support caregivers to practice these behaviors.

Each behavior has been written from the perspective of the person who will carry out the behavior – the primary actor. Informed by a global literature review, these Sample Behavior Profiles highlight some of the pathways to change for these behaviors. They are not intended to take the place of context-specific research.

In addition to the ways mentioned in the Sample Behavior Profiles Overview, these Sample Behavior Profiles can help you:

  1. Demonstrate the pathways to change from behavior to strategies, emphasizing the importance of behavior-led (not intervention-driven) programming.
  2. Hold discussions with stakeholders on how an activity might be refined based on the identified pathways to change.
  3. Engage with stakeholders on how activities might be aligned around behaviors and the pathways to change.
  1. Think through some of the inhibiting and motivating factors shown to impact related behavior.
  2. Identify some of the actors, sectors, and strategies that might be required to impact the behavior in your context.
  3. Identify outcome indicators that directly measure the uptake of these behaviors.
  4. Make the case for context-specific development or adaptation of promising interventions.

How to Use Behavior Profiles and Behavior Summaries (PDF coming soon) provides more detailed guidance.

Remember, these sample Behavior Profiles provide a good example of a Behavior Profile, but are not intended to take the place of in-country research or your own country-specific Behavior Profiles. To build your own Behavior Profiles, select the online or offline tool under Analyze.

Click to view the sample Behavior Profiles based on global research:

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