Using Newborn Health Sample Behavior Profiles
Changing newborn health behaviors requires an approach to social and behavior change that goes beyond relying solely on communication, and instead focuses on resolving all obstacles to the behavior at the same time in the same place. A strong analysis of the behaviors supports this approach and suggests logical pathways to change.
USAID’s Newborn Health team has developed five model behavior profiles to illustrate logical pathways to change. The five behaviors have relatively poor uptake at global level and therefore merit more attention to improve newborn outcomes. However, each country should determine its priority newborn health behaviors based on local conditions. The offline Prioritize tool can assist with that decision-making.
The model Behavior Profiles serve as at-a-glance documents that synthesize a selection of available global evidence for analysis of these behaviors. They include factors inhibiting or motivating practice of each behavior as well as those supporting actors required to enable change. The profiles organize the analysis in a causal pathway from a behavioral outcome to illustrative strategies.
The model Behavior Profiles can serve as examples for Missions or their implementing partners (IPs) to use to develop profiles tailored to the country context. They are not based on exhaustive or systematic reviews and contain no weighting to reflect the amount of available evidence on a particular topic. Construct country-specific Behavior Profiles based on local evidence. Use your contextualized behavior profiles to plan, review your portfolio, and dialogue with IPs.
Practical applications include:
- Defining a research agenda tailored to filling gaps in the existing data.
- Developing a project and designing activities that address all critical factors and leverage all supporting actors.
- Ensuring all interventions are part of the logical pathway to change. Do they connect to an identified factor? Are all factors being addressed?
- Coordinating interventions to ensure all necessary activities are happening at the same time in the same place.
Newborn Health: Global Guidance on Filling Gaps in SBC Programming (PDF coming soon) provides more detailed guidance.
To build your own Behavior Profiles, select the online or offline tool under Analyze.