Focus Manage Measure

What is Behavior Integration?

Behavior Integration is a way to align programming using behavioral outcomes to maximize investments and accelerate impact. Behavior Integration means ensuring that the behaviors required to achieve your goal — for example, a reduction in maternal and child deaths — are at the center of program planning and implementation.

Focusing on behaviors helps programs achieve more rapid results and make better use of resources as behaviors are the element closest to outcomes we can change.  By focusing on behaviors, programs improve effectiveness by clarifying drivers of outcomes, facilitating design, and establishing meaningful markers of progress and impact. Focusing on behaviors also improves efficiency by prioritizing investments, creating a unifying program framework, identifying redundancies, and facilitating activity coordination.

Think | BIG Tools

Think | BIG (Behavioral Integration Guidance) helps organizations integrate behaviors into their programming to make the best use of available resources and achieve rapid results. Think | BIG is a behavior-centered process for reaching development goals.

Tools to help focus on identifying and analyzing key behaviors that impact the desired goal and delineate the pathways for change

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Prioritize
behaviors that address the causes inhibiting achievement of the desired goal
Launch Priority Behaviors Tool     View Tutorial
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Analyze
priority behaviors to lay out the logical pathways to change and establish behavioral indicators
Launch Behavior Profile Tool   |   View Tutorial
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Summarize
analyses from multiple behaviors to identify commonalities for strategy development or program design 
Launch Summarize Tool  |  View Tutorial
Behavior Profile Tool

Resources to help guide use of Think | BIG for strategy development, program and activity design, and activity management


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Design
behaviorally-focused program, activity, or mechanism
Go to Design Documents

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Manage
the program, activity, or mechanism
Go to Manage Documents

Tools to track progress on behavioral outcomes, assess and adapt programs over time

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Set
your targets based on indicators established for priority behaviors
Launch Target Setting Tool  |  View Tutorial

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Adapt
your program over time
View Adaptive Management Tools