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Water, Sanitation and Hygiene

Guidance and Sample Behavior Profiles

Using WASH Sample Behavior Profiles

Countries and USAID activities have begun to integrate behaviors into their work to impact water, sanitation, and hygiene.

The first step in Behavior Integration is deciding which behaviors you want to Prioritize. 

The second step is analyzing the priority behaviors selected for your country based on country-and context-specific research, i.e. create Behavior Profiles. 

We have provided sample WASH Behavior Profiles to help you develop your own country-specific profiles. In addition to the ways mentioned in the overview, these sample Behavior Profiles can help you:

  1. Demonstrate the pathways to change from behavior to strategies, emphasizing the importance of behavior-led (not intervention-driven) programming.
  2. Hold discussions with WASH stakeholders on how an activity might be refined based on the identified pathways to change.
  3. Engage with WASH stakeholders on how activities might be aligned around behaviors and the pathways to change.

How to Use Behavior Profiles and Behavior Summaries (PDF coming soon) provides more detailed guidance.

Remember: These sample Behavior Profiles provide good examples of Behavior Profiles but are not intended to take the place of in-country research or your own country-specific Behavior Profiles. To build your own Behavior Profiles, select the online or offline tool under Analyze. 

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